Selling your home isn’t an easy decision. But who you trust to sell it with can be. It’s our thoughtful approach to preparing, marketing, and negotiating the sale of your home that makes our clients feel confident throughout the entire process.
We place your home in front of prospective buyers and agents by focusing on the high-visibility platforms that matter most.
Our love of design comes through in our interior styling, historically increasing the final sale price by up to seven percent.
By paying careful attention to necessary repairs at the forefront, we ensure that you enter negotiations in the strongest position possible.
LEARNING YOUR OBJECTIVES
The Property: Features, Details, and History
The Market: Important Questions
Making a Plan to Move Forward
POSITIONING EXPECTATIONS, TIMING, PRICE
Review of General Market
Review of Specific Market
Review of Subject Property
GETTING READY
Marketing Preparations
Documentation
Monitoring Changes in the Marketplace
INTRODUCING THE PROPERTY
Networking
Current Buyers
Announcements
Print, Brochure, Internet, and Mailing Exposure
Strategic Public Relations Exposure
Private Review – Market trends and recent market history
Broker Preview
Monitoring Feedback
MARKETING YOUR HOME
Networking
Public Relations Opportunities
Brochure Distribution
Print Advertising
Internet Marketing
Targeted Mailings
Responding to the Market
SHOWING THE PROPERTY
Creating the Proper First Impression
Assessing and Engaging the Prospect
Highlighting Property Features
Differentiation
Answering Questions / Handling Objections: Creating Value
Knowing the Competition
Demonstrating Opportunity
Gathering Client Response
CREATING & MONITORING INTEREST
Marketing
Networking
Broker Previews
Open Houses / Private Previews
COMMUNICATING WITH YOU
Establishing a Method
Communicating Marketing Efforts
Communicating Market Activity
Changes in the Competition
Changes in the Sale Process
MAKING ADJUSTMENTS
Expectations: When Circumstances Change
Shifts in the Market
Revising Our Plan
Moving Forward
WHERE EXPERIENCE COUNTS
Communicating Before the Offer is Received
Attracting the Right Offer
Qualifying the Prospect
Multiple Offer Situations
Pitfalls in a Proposed Offer
Managing Expectations
Positioning You to Win
ESCROW
Creating a Timeline
Managing the Contract: Our Duties and Your Responsibilities
Inspections
Disclosures
Additional Negotiations (Repair Items)
Removal of Contingencies
Preparing to Close
Final Details
CLOSING
Transitioning You from this Property
Your Closing Statement
Post Closing Details
Understanding Your Future Needs
Keeping You Informed
A Resource for the Future
